Some might ask if there is a tried
and tested formula out there to become one of the hottest music stars on the
planet, well, if there was I’d definitely say the The Weeknd has nailed it. Yup
I said “The Weeknd”, not Weekend but The Weeknd, the one man band man as I like
to call him.
The Canadian singer born Abel
Tesfaye, but now commonly known by his stage name The Weeknd in my opinion has
finally transcended that barrier into one of the hottest music stars on the
planet. I say in my opinion, because yours might differ. But that aside, we
have to agree The Weeknd has finally nailed the winning formula.
While his alternative style of R
& B has been hot stuff in the music industry for a while now, The Weeknd
has now expanded his reach into the fashion realm. Add that to dating super
model Gigi Hadid, I dare say he has definitely arrived.
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| The Weeknd and his model girlfriend Gigi Hadid. |
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| Ms Hadid & The Weeknd |
British clothing outlet H & M
recently announced that it was ending its brand relationship with the iconic David
Beckham. Guess who his replacement would be? Well you guessed right if you said
The Weeknd. He will not only star in H & M collections but will also
collaborate with H & M to create his own pieces, with his brand XO (also
the name of his record label) and ohh not to forget his collaboration with
Puma, PumaXO will also hit stores soon. Add that to a slated December performance
in the Victoria Secret show in Paris, we can surely talk about making it rain.
Some of you might ask so why all the
fashion related attention all of a sudden, well first of all it is undeniable
his style is quite different and refreshing. It hasn’t taken long for other
brands to realise this and make the most of the poster boy look.
If experience is anything to go by The Weeknd is definitely set to make some noise on the world scene (like he
hasn’t already right?). It’s definitely time to get ready for The Weeknd. TGIF
FOLKS…….
