EVOLUTION OF - THE WEEKND

Some might ask if there is a tried and tested formula out there to become one of the hottest music stars on the planet, well, if there was I’d definitely say the The Weeknd has nailed it. Yup I said “The Weeknd”, not Weekend but The Weeknd, the one man band man as I like to call him.

The Canadian singer born Abel Tesfaye, but now commonly known by his stage name The Weeknd in my opinion has finally transcended that barrier into one of the hottest music stars on the planet. I say in my opinion, because yours might differ. But that aside, we have to agree The Weeknd has finally nailed the winning formula.

While his alternative style of R & B has been hot stuff in the music industry for a while now, The Weeknd has now expanded his reach into the fashion realm. Add that to dating super model Gigi Hadid, I dare say he has definitely arrived.

The Weeknd and his model girlfriend Gigi Hadid. 

Ms Hadid & The Weeknd

British clothing outlet H & M recently announced that it was ending its brand relationship with the iconic David Beckham. Guess who his replacement would be? Well you guessed right if you said The Weeknd. He will not only star in H & M collections but will also collaborate with H & M to create his own pieces, with his brand XO (also the name of his record label) and ohh not to forget his collaboration with Puma, PumaXO will also hit stores soon. Add that to a slated December performance in the Victoria Secret show in Paris, we can surely talk about making it rain.

Some of you might ask so why all the fashion related attention all of a sudden, well first of all it is undeniable his style is quite different and refreshing. It hasn’t taken long for other brands to realise this and make the most of the poster boy look.

If experience is anything to go by The Weeknd is definitely set to make some noise on the world scene (like he hasn’t already right?). It’s definitely time to get ready for The Weeknd. TGIF FOLKS…….